STRATEGIC GUIDELINES FOR THE DEVELOPMENT OF THE FOREIGN ECONOMIC ACTIVITY OF ENTERPRISES IN THE BANI ENVIRONMENT

Recently, the foreign economic activity of enterprises has been characterized by a decrease in volume world trade, introduction trade restrictions and change policy countries. In an environment where retail businesses are forced to cease operations or close, especially after onset COVID-19 pandemic, trading BANI provides opportunity increase revenue, attract new customers stimulate distribution channels. This determines relevance analysis impact era on therefore activity. The article presents results study environment. meaning acronym is revealed, it emphasized that one main factors emergence was pandemic. It small enterprises, particular field activity, face biggest problems current changing environment: they more sensitive changes worse adapt them, having fewer resources their arsenal, free capital can be used for amelioration negative consequences era, practically absent. risks business entities have determined. A list anti-crisis measures overcome provided. importance innovative at adaptation emphasized. shown effective approaches virtual entrepreneurship, since this, international level, contributes to: 1) integration efforts partner around specific project, which not able implemented each individual enterprise; 2) expands boundaries traditional enterprise completely eliminates spatial barriers. priority tasks development legal mechanism ensuring information security subjects role WTO agreements transparency relations outlined.